A party in a franchising enterprise that ultimately owns the rights, trademarks and proprietary knowledge of the specific business entity. This owner (franchiser) grants the right to operate a branch of the business under the names, brands and all associated aspects of the business to another party (the franchisee) in exchange for an annual fee and a portion of the branch's profits.

Becoming a franchiser is a good method for a business with an established brand to potentially expand across different markets and passively earn a good amount of revenues. However, franchisers must be very diligent in assessing potential franchisees and monitoring the quality and performance of existing franchises. Discrepancies of service quality or bad press will not only affect the financial performance of the franchise in question, but will also negatively affect the public's outlook about the entire brand in general.

Investment dictionary. . 2012.

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Look at other dictionaries:

  • franchiser — var of franchisor Merriam Webster’s Dictionary of Law. Merriam Webster. 1996. franchiser …   Law dictionary

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  • franchiser — UK US /ˈfræntʃaɪzər/ noun [C] COMMERCE ► a company that sells a person or another company the right to sell its products or services in return for payment …   Financial and business terms

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  • franchiser — UK [ˈfræntʃaɪzə(r)] / US [ˈfrænˌtʃaɪzər] noun [countable] Word forms franchiser : singular franchiser plural franchisers business a business that sells franchises …   English dictionary

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  • franchiser — [[t]fræ̱ntʃaɪzə(r)[/t]] franchisers N COUNT A franchiser is an organization which sells franchises …   English dictionary

  • franchiser — franchise ► NOUN 1) an authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities. 2) a business or service granted such a franchise. 3) the right to vote in public… …   English terms dictionary

  • franchiser — noun Etymology: in sense 1, from 1franchise; in sense 2, from 2franchise Date: 1843 1. franchisee 2. franchisor …   New Collegiate Dictionary

  • franchiser — /fran chuy zeuhr/, n. 1. Also, franchisor /fran chuy zeuhr, fran cheuh zawr /. a person or company that grants a franchise. 2. franchisee. [1835 45; FRANCHISE + ER1] * * * …   Universalium

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